The theme of continuous innovation has long been a core tenet of both
capitalist economies and Twentieth century art. Corporations consistently
evoke the concept of innovation linking their values with those of artists. By incorporating the ideals of Nicolas Bourriauld's Relational Aesthetics and Postproduction into her practice, Rose Klabin’s works are concerned with the constant investigation of today's corporate culture. Upon her return to Brazil in 2007, after having lived abroad for 13 years, Klabin started photographing factories around the country and became progressively interested in Sustainable Development as a corporate trend.
For her latest series "Corporate Identity" Klabin did a two week immersion in a pulp and paper company in the south of the country, where she had the opportunity to photograph both the reforestation reserves as well as the factories at work. In these photographs, the artist works with superimposition of images - the forests and natural
elements of the reforestation areas versus the man-made steel structures and machinery - in order to come up with new images which bring forth the idea of integration between man, nature and corporate development in Brasil.
